Romantic Australian Beach Sunset with Couple | Luxury Valentine's Day
Valentine’s Day in Australia | Luxury Valentine’s Day

Experience Romance, Aussie-Style: A Valentine’s Day Like No Other

Valentine’s Day in Australia offers a refreshing twist to the traditional celebration of love. This unique occasion merges the warmth of Australian summer with the universal language of love. As an avid explorer and lover of Australia’s rich cultural and natural tapestry, I’m here to guide you through the vibrant and distinctive ways Australians celebrate Valentine’s Day. From sun-kissed beaches to starlit cityscapes, let’s explore the romantic heart of Australia on this special day – an Aussie Valentine’s Day!

Key Takeaways

Australia: A Mosaic of Love and Celebration

Collage of Australian Culture and Landmarks | Luxury Valentine's Day
Australia’s Mosaic of Love and Celebration | Luxury Valentine’s Day

Australia, a land renowned for its diverse landscapes and laid-back lifestyle, boasts a rich tapestry of cultural and historical influences. From the ancient traditions of its Indigenous peoples to the vibrant mix of cultures brought by centuries of immigration, Australia is a melting pot of stories, customs, and celebrations.

When it comes to love and romance, Australians have a unique approach that reflects their broad and inclusive cultural identity. In Australia, celebrations of Valentine’s Day intertwine with this cultural mosaic, offering a distinct flavor to the day of love. Here, Valentine’s Day is not just a Western tradition; it’s a day infused with local charm and a spirit of inclusivity, where every kind of love and every form of expression finds its place under the Southern sun.

Valentine’s Day Date Significance in Australia

Romantic Summer Picnic on Australian Beach | Luxury Valentine's Day
When is Valentine’s Day in Australia | Luxury Valentine’s Day

In Australia, Valentine’s Day is celebrated on the traditional date of February 14th, aligning with the global observance. However, the significance of this date in Australia is framed by its unique seasonal context. Unlike many countries where Valentine’s Day is a cozy winter affair, in Australia, it’s a summertime celebration. This seasonal difference adds a special Australian twist to the day.

The warm Australian summer in February provides a perfect backdrop for outdoor romantic adventures. Couples often take advantage of the beautiful weather to enjoy beach picnics, sunset cruises, and alfresco dining under starlit skies. The date’s occurrence during the summer also influences gift-giving traditions and activities, leaning towards experiences that embrace the outdoors and Australia’s stunning natural beauty.

This alignment of Valentine’s Day with the Australian summer not only adds a unique flavour to the celebration but also allows for a variety of vibrant and lively festivities, making it a day of love that is both globally connected and distinctively Australian.

When is Valentine’s Day in Australia?

Planning ahead for Valentine’s Day can add to the excitement and anticipation. Here’s a handy table showing when Valentine’s Day will fall in the coming years. Whether you’re planning a special surprise or just want to avoid the last-minute rush, keep these dates in mind.

2024February 14Wednesday
2025February 14Friday
2026February 14Saturday
2027February 14Sunday
2028February 14Monday
2029February 14Wednesday
2030February 14Thursday

This table not only helps in planning for the immediate future but also for those who love to plan way ahead. Whether it’s booking a romantic getaway or making a reservation at a high-demand restaurant, knowing these dates can help ensure your Valentine’s Day celebrations are always special and well-organized.

Historical Background: Tracing the Roots of Valentine’s Day in Australia

Vintage Australian Valentine's Day Postcard | Luxury Valentine's Day
History of Valentine’s Day in Australia | Luxury Valentine’s Day

The celebration of Valentine’s Day in Australia, while relatively modern, has woven itself into the cultural fabric of the country with unique flair. The origins of Valentine’s Day (learn more here) in Australia align with its Western counterparts, tracing back to the ancient Roman festival of Lupercalia and the legends of Saint Valentine, which some believe to have Valentine’s Day pagan origins. However, the way Australians have embraced and adapted this tradition reflects their diverse and evolving cultural landscape

One fascinating aspect of Valentine’s Day in Australia is how it intersects with Indigenous Australian cultures. While there’s no direct Indigenous equivalent to Valentine’s Day, many Indigenous Australian cultures have rich traditions surrounding love, courtship, and relationships, often expressed through storytelling, dance, and art. These traditions, while distinct, echo the universal themes of love and companionship found in Valentine’s Day celebrations.

As Australia’s society grew with waves of immigration, each community brought its own traditions and interpretations of love and romance, enriching the Australian celebration of Valentine’s Day. Over time, this day of love has become a mosaic of these various cultural influences, making it uniquely Australian.

While there are no specific folklore or legends in Australia that are directly associated with Valentine’s Day, the country’s diverse population means that a multitude of global love stories and romantic tales have found a new home in Australian celebrations. This blending of stories and traditions from around the world gives Valentine’s Day in Australia a distinctive and inclusive character, celebrating not just romantic love, but the broader spectrum of love in all its forms.

Traditional Customs in Australia: A Celebration for All

Diverse Group Celebrating Valentine's Day in Australia | Luxury Valentine's Day
Traditional Valentin Customs in Australia | Luxury Valentine’s Day

Val Day customs have evolved to embrace both traditional and contemporary practices, reflecting the country’s diverse and inclusive culture. The essence centers around expressing love and affection, not just to romantic partners, but across a wider social spectrum.

No Unique Folklore, But a Blend of Many

Australia doesn’t have its own folklore or legends specifically related to Valentines Day, as its celebration of the day is a relatively recent phenomenon, largely influenced by Western traditions. However, the multicultural fabric of Australian society means that Valentine’s Day here is often infused with customs and practices from around the world. This cultural amalgamation gives the Australian Valentine’s Day its unique flavour – it’s as much about embracing Australian traditions as it is about celebrating the global language of love.

Celebrating Love in Varied Forms

Australian Valentine’s Day is marked by the usual romantic gestures like exchanging cards, flowers, particularly roses, and chocolates. However, Australians also place a significant emphasis on personalized experiences. This could range from intimate dinners at high-end restaurants to adventurous outings like hiking or beach trips, tailored to the preferences of loved ones.

Inclusive Celebrations

What sets this day apart is its inclusivity. While couples are the primary participants in Valentine’s Day activities, the celebration is by no means limited to them. It’s common for friends to exchange ‘friendship Valentines‘ or for individuals to show appreciation to family members. This broader scope of celebration reflects the Australian ethos of camaraderie and inclusiveness.

Schools often participate in activities as well, with children exchanging handmade cards and learning about the value of friendship and kindness. In the workplace, small gestures of appreciation among colleagues are not uncommon.

Community Events

In many communities across the country, Valentine’s Day is also an opportunity for local events and gatherings, such as markets, festivals, or concerts, which are open to everyone. These events often showcase local artists, musicians, and craftspeople, adding a community-centric dimension to the day.

This inclusive and varied approach to celebrating Valentine’s Day in Australia underscores the nation’s multicultural identity and the universal appeal of love in all its forms. It’s a day that truly brings people together, transcending romantic relationships to celebrate the broader concept of love and affection within the community.

Unique Gift-Giving Traditions in Australia

Australian Couple Exchanging Handmade Gifts | Luxury Valentine's Day
Valentine Gift Giving Traditions in Australia | Luxury Valentine’s Day

The tradition of gift-giving has its unique quirks and customs, reflecting the country’s diverse and innovative spirit. While Ozzie’s do indulge in the global tradition of giving chocolates, flowers, and cards, there’s a distinctive Aussie twist to these gestures.

Beyond the Conventional

Australians often go beyond conventional gifts, favouring presents that are more experiential or personalized. This might include:

Special Meanings in Gifts

Unlike specific traditions like Japan’s Valentine’s Day traditions such as Giri-choco and Honmei-choco, Australia doesn’t have distinct categories of gifts signifying different types of relationships. However, the intent and depth of the relationship are often reflected in the choice of gif

In essence, the unique gift-giving traditions in Australia on Valentine’s Day mirror the country’s blend of traditional values with a modern, thoughtful approach. It’s about finding a gift that resonates with the relationship’s unique dynamics, emphasizing personalization, shared experiences, and a deep connection with Australian culture and environment.

Table: Common Gifts and Their Meanings in Australia

ChocolatesA universal symbol of sweetness in relationships, chocolates in Australia are often locally sourced, reflecting a preference for supporting local businesses and artisanal craft.
FlowersRoses remain the classic choice, symbolizing love and passion. However, native Australian flowers like Waratahs [1] or Banksias [2] are also popular, symbolizing the beauty and uniqueness of Australian nature and love.
Personalized ItemsCustomized gifts are highly valued for their thoughtfulness. These can range from engraved jewelry to bespoke art pieces, representing a deep personal connection and the effort put into the relationship.
Wine or Craft BeerReflecting Australia’s rich vineyards and breweries, gifting a fine Australian wine or craft beer is a nod to enjoying the finer things in life together and celebrating the country’s renowned produce.
Experience VouchersAustralians often prefer experiences over material gifts. Vouchers for couple’s massages, adventure activities, or dining experiences at exclusive restaurants emphasize creating shared memories.
Handwritten Letters or PoemsIn an age of digital communication, a handwritten letter or poem is a deeply personal and romantic gesture, cherished for its sincerity and effort.
Beach Picnic HampersPerfect for Australia’s summer Valentine’s Day, a hamper for a beach picnic symbolizes a love for the outdoors and the joy of spending quality time together in nature.
Artisan JewelryHandcrafted jewelry, especially from local Australian artists, is a popular gift, symbolizing uniqueness and the celebration of local craftsmanship.
Candlelit Dinner ReservationsBooking a table at a coveted restaurant showcases not just the desire for a romantic evening but also the effort and foresight put into planning a special experience.
Plant or Succulent ArrangementsGifting plants, particularly native Australian varieties, symbolizes growing and nurturing love, with an emphasis on sustainability and natural beauty.

This table of common gifts and their meanings in Australia showcases the diversity and thoughtfulness in gift-giving, reflecting both traditional and contemporary Australian values and the deep significance embedded in these expressions of love.

Romantic Things To Do in Australia on Valentines Day

Couple on Hot Air Balloon Ride in Yarra Valley | Luxury Valentine's Day
Romantic Things To-Do in Australia on Valentine’s Day | Luxury Valentine’s Day

Australia, with its stunning landscapes and vibrant cities, offers an array of romantic activities that couples can indulge in on Valentine’s Day. The country’s natural beauty and cosmopolitan areas provide the perfect setting for both traditional and unique romantic gestures.

Outdoor Adventures

City Delights

Special Events and Outings

Unique Experiences

These romantic activities highlight the country’s diversity, offering something special for every couple to make their Valentine’s Day exceptional. Whether it’s an adventure in the great outdoors or a sophisticated urban experience, Australia sets the stage for an unforgettable celebration of love.

If you are planning on visiting Australia, I would highly recommend checking out their website. [3]

Top 5 Luxurious Destinations in Australia for Valentine’s Day

Qualia Resort in the Whitsundays | Luxury Valentine's Day
Top 5 Luxurious Destinations in Australia for Valentine’s Day | Luxury Valentine’s Day

Australia, a land of breathtaking landscapes and cosmopolitan cities, is home to some of the world’s most luxurious and romantic destinations. Whether you’re seeking a secluded beach retreat or a lavish urban escape, these top 5 destinations offer the ultimate in luxury, exclusivity, and romance for an unforgettable Valentine’s Day. From tropical island resorts to chic city hotels, each location is a testament to Australia’s ability to blend natural beauty with sophisticated luxury, creating the perfect backdrop for love to blossom. Let’s explore these enchanting destinations that promise a Valentine’s Day filled with elegance, adventure, and unforgettable moments.

1. Qualia, Hamilton Island, Queensland

Nestled in the Whitsundays, Qualia is a luxury resort epitomizing exclusivity and romance. With private pavilions overlooking the Coral Sea, it offers a tranquil escape. Couples can enjoy secluded beaches, spa treatments, and gourmet dining, making it a perfect Valentine’s retreat.

2. Saffire Freycinet, Tasmania

Overlooking the Hazards Mountains, Saffire Freycinet blends luxury with natural beauty. This coastal sanctuary offers private suites, culinary masterpieces featuring local produce, and unique experiences like oyster harvesting, providing an intimate and indulgent Valentine’s Day experience.

3. Southern Ocean Lodge, Kangaroo Island, South Australia

Perched atop a secluded cliff on Kangaroo Island, Southern Ocean Lodge offers breathtaking ocean views. The lodge provides a luxurious base to explore the island’s unique wildlife and natural wonders. Its blend of adventure and comfort makes it an ideal romantic getaway.

4. The Langham, Sydney, New South Wales

In the heart of Sydney, The Langham exudes urban sophistication. With its stunning views of the city and the harbor, an award-winning spa, and elegant dining options, it’s perfect for couples seeking a luxurious urban Valentine’s experience.

5. Lake House, Daylesford, Victoria

In the spa town of Daylesford, the Lake House offers a serene and luxurious country escape. Renowned for its exceptional culinary offerings and tranquil spa setting by the lake, it provides a romantic and gastronomic delight for a memorable Valentine’s Day.

Each of these destinations offers a unique and luxurious experience, showcasing the best of Australia’s natural beauty and sophisticated urban charm. They are perfect for couples looking to indulge in an extraordinary Valentine’s Day celebration.

Valentine’s Day Extravaganzas: Exclusive Events and Celebrations in Australia

Exclusive Valentine's Day Harbor Cruise in Sydney | Luxury Valentine's Day
Valentine’s Day Events and Celebrations in Australia | Luxury Valentine’s Day

An array of exclusive and high-end events are catered to a variety of tastes and preferences. From luxurious parties to cultural events, the country buzzes with activities that make the most of its summer season and cosmopolitan settings.

Elite Parties and Galas

Cultural and Music Events

Unique and Themed Events

Luxurious Spa Retreats

Adventure and Sport

These events and celebrations across the county showcase its flair for combining luxury with unique experiences, making Valentine’s Day an occasion of joy, love, and unforgettable memories.

Table: Must-Attend Events in Australia for Valentine’s Day

Event NameLocationWhat Makes It Special
Valentine’s Day Harbour CruiseSydney Harbour, NSWA romantic cruise with stunning views of the iconic Sydney Harbour, featuring gourmet dining and live music.
Rooftop Valentine’s SoiréeMelbourne, VICAn exclusive party at a chic rooftop bar, offering panoramic views of the city, exquisite cuisine, and a vibrant atmosphere.
Opera Under the StarsSydney Opera House, NSWA special Valentine’s Day performance in one of the world’s most iconic opera houses, followed by a sophisticated reception.
Barossa Valley Wine ExperienceBarossa Valley, SAAn indulgent wine tasting and dining event in one of Australia’s most famous wine regions, perfect for oenophiles.
Great Barrier Reef Private TourCairns, QLDAn exclusive private snorkeling or diving tour of the breathtaking Great Barrier Reef, offering a once-in-a-lifetime experience for adventure-loving couples.
Romantic Art ExhibitionNational Gallery, ACTA curated art exhibition focusing on love and romance, set in the nation’s capital and accompanied by an elegant wine reception.
Twilight Beach PicnicWhitehaven Beach, QLDA luxurious beach picnic on one of the world’s most beautiful beaches, complete with fine dining and sunset views.
Hot Air Balloon RideHunter Valley, NSWA serene and picturesque hot air balloon ride over the stunning vineyards of Hunter Valley, offering breathtaking views and a memorable experience.
Valentine’s Day Gala ConcertPerth Concert Hall, WAAn exclusive concert featuring romantic music, set in the heart of Perth, with top-notch acoustics and a grand setting.
Couples’ Spa RetreatDaylesford, VICA tranquil spa experience in the spa capital of Australia, offering a range of luxurious treatments for couples.

This table showcases a selection of must-attend events across Australia, each offering a unique and memorable way to celebrate Valentine’s Day. From romantic cruises to cultural experiences and adventurous excursions, these events highlight the diverse and luxurious ways to revel in love’s celebration in Australia.

Modern Virtual Valentine's Date in Australia | Luxury Valentine's Day
Modern Trends in Australias Valentine’s Day | Luxury Valentine’s Day

It has seen a significant evolution and adaptation, reflecting the dynamic nature of its society and cultural shifts. Recent trends and changes highlight how Australians are redefining the celebration of love, blending traditional practices with contemporary ideas.

Embracing Broader Forms of Love

Inclusivity and Diversity: There’s a growing trend towards celebrating all forms of love, moving beyond romantic relationships. Australians are increasingly using Valentine’s Day to express affection towards friends, family members, and even pets, showcasing the inclusive nature of modern Australian society.

Eco-Conscious Celebrations

Sustainability: With a heightened awareness of environmental issues, many Australians are opting for sustainable and eco-friendly Valentine’s Day gifts and activities. This includes choosing locally-sourced gifts, biodegradable packaging, and experiences that have a minimal environmental impact.

Technology’s Role

Digital Love: The digital age has transformed how Australians express love. Virtual Valentine’s dates, online gift deliveries, and digital greeting cards are becoming increasingly popular, especially among younger generations and long-distance relationships.

Experience Over Material Gifts

Experiential Focus: There’s a noticeable shift from material gifts to experiential gifts. Australians are valuing shared experiences like weekend getaways, adventure activities, and culinary experiences as more meaningful and memorable Valentine’s Day gifts.

Social Media Influence

Social Media Trends: Platforms like Instagram and TikTok are influencing Valentine’s Day celebrations, with couples and friends participating in trending challenges, sharing their celebrations online, and seeking Instagram-worthy destinations and activities.

Cultural Fusion

Multicultural Celebrations: As a multicultural nation, Australia sees a fusion of Valentine’s Day customs from around the world. This includes incorporating unique traditions from various cultures into the celebration, enriching the Australian Valentine’s Day experience.

These trends indicate that Valentine’s Day in Australia is evolving in response to societal changes, with a growing emphasis on inclusivity, sustainability, and personalization. The celebration is becoming more reflective of the contemporary Australian ethos, prioritizing meaningful connections and experiences over conventional rituals.

Tips for Celebrating Valentine’s Day in Style in Australia

Romantic Outdoor Valentine's Dinner Setting in Australia | Luxury Valentine's Day
Tip for Celebrating Valentine’s Day in Style in Australia | Luxury Valentine’s Day

Whether you’re a local or a visitor in Australia for Valentine’s Day, there are plenty of ways to make the celebration extra special. Here are some tips to ensure a memorable and stylish Valentine’s Day in the land down under.

For Locals

  1. Explore Local Gems: Take advantage of Australia’s diverse landscapes. Plan a day trip to a nearby vineyard, beach, or national park. Australia’s natural beauty offers a perfect setting for a romantic day out.
  2. Book Early: Popular restaurants and events can fill up quickly on Valentine’s Day. Make reservations well in advance to secure your spot at a coveted location.
  3. Personalize Your Gift: Go beyond the standard gift options. Opt for something that reflects your partner’s personality or interests, whether it’s a custom piece of art, a book by their favorite author, or tickets to a show they’ve been wanting to see.
  4. Support Local Businesses: Consider buying gifts from local artisans and shops. This not only supports the local economy but also offers unique gift options that can’t be found elsewhere.

For Tourists

  1. Research Local Customs: Get to know how Valentine’s Day is celebrated in different parts of Australia. This can help you blend in and enjoy the local flavor of the celebration.
  2. Try Australian Cuisine: Book a table at a restaurant that specializes in Australian cuisine for a taste of the local flavor. Australia’s culinary scene is diverse and innovative, making it an exciting aspect of your Valentine’s Day experience.
  3. Join Local Events: Look for local Valentine’s Day events, like beach parties, concerts, or community gatherings. It’s a great way to experience Australian culture and meet new people.
  4. Take a Guided Tour: Consider booking a guided tour that caters to couples. Whether it’s a city tour, a hiking adventure, or a snorkeling excursion, these tours are often tailored to provide a romantic and informative experience.

General Tips

By following these tips, you can ensure that your Valentine’s Day in Australia is not only stylish but also filled with personal touches and memorable experiences.

Do’s and Don’ts for a Memorable Valentine’s Day in Australia

Couple Preparing for Valentine's Day in Australia | Luxury Valentine's Day
Do’s and Don’ts for Valentine’s Day in Australia | Luxury Valentine’s Day

Celebrating Valentine’s Day in Australia can be an enchanting experience, but it’s important to navigate the day with some savvy. To help you make the most of this special occasion, whether you’re a local or a visitor, here’s a concise guide of do’s and don’ts. These tips will ensure you not only embrace the Aussie spirit of love but also avoid common pitfalls, making your celebration smooth, memorable, and filled with love. From planning your day to choosing the perfect gift, these simple yet effective pointers will guide you towards a Valentine’s Day that’s both enjoyable and uniquely Australian.


  1. Do Plan Ahead: Especially for dining and events, as places get booked quickly around Valentine’s Day.
  2. Do Explore Outdoor Activities: Take advantage of the summer weather with beach trips, nature walks, or outdoor picnics.
  3. Do Embrace Local Traditions: Try out some Australian Valentine’s customs, like a beach BBQ or a visit to a local market for unique gifts.
  4. Do Consider Eco-Friendly Options: Choose gifts or activities that are sustainable and environmentally conscious.
  5. Do Be Inclusive: Celebrate with all your loved ones, including friends and family, not just your romantic partner.
  6. Do Try Something New: Opt for an experience you and your partner have never done before to make the day extra special.


  1. Don’t Leave Plans to the Last Minute: Spontaneity is great, but some forethought can ensure you don’t miss out on the best experiences.
  2. Don’t Overlook Local Businesses: Big brands might be tempting, but local Australian shops offer unique and meaningful gifts.
  3. Don’t Forget Sun Protection: If you’re spending the day outdoors, remember to apply sunscreen and stay hydrated.
  4. Don’t Underestimate Traffic and Crowds: Popular spots can get crowded, so allow extra travel time.
  5. Don’t Ignore Dietary Preferences: If dining out, consider your and your partner’s dietary needs and preferences when choosing a restaurant.
  6. Don’t Overspend: Remember, it’s the thought and experience that count, not the price tag.

Following these do’s and don’ts can help ensure that your Valentine’s Day in Australia is enjoyable, stress-free, and full of cherished memories.

Conclusion: Embracing Love’s Many Facets in Australia

Diverse Celebration of Love in Australia | Luxury Valentine's Day
Embracing Loves Many Facets in Australia | Luxury Valentine’s Day

As we’ve journeyed through the myriad ways to celebrate Valentine’s Day in Australia, it’s clear that this country offers a unique and luxurious spin on the day of love. From the sun-drenched beaches to the chic urban escapes, Australia presents a Valentine’s Day experience that is as diverse as it is romantic. The blend of traditional and modern, coupled with a strong emphasis on inclusivity and sustainability, makes Australia a standout destination for celebrating love.

A Tapestry of Love and Celebration

Australia’s approach to Valentine’s Day reflects its multicultural ethos. The day goes beyond the exchange of gifts and romantic dinners; it’s a celebration of love in its many forms, encompassing all types of relationships. The country’s stunning natural landscapes and vibrant cities offer a backdrop for unforgettable experiences, from adventurous outdoor escapades to serene, luxurious retreats.

Love – A Universal Language

In reflecting on the universality of love and the diversity of Valentine’s Day celebrations around the world, Australia stands as a testament to how love can be celebrated in myriad ways. Each Australian Valentine’s Day tradition, from a simple beach picnic to an elaborate rooftop dinner, echoes the global language of love while adding its unique Aussie accent.

Celebrating Diversity

As we look at the various ways Valentine’s Day is celebrated globally, it’s evident that while traditions may vary, the core sentiment remains the same. Australia’s version of Valentine’s Day, with its mix of cultural influences and modern trends, showcases how this global celebration can be tailored to reflect the unique character of a place and its people.

In conclusion, celebrating Valentine’s Day in Australia is not just about marking a date on the calendar; it’s about embracing the spirit of love in all its forms. It’s a day that captures the essence of Australian culture – diverse, inclusive, and full of life – and reminds us that no matter where we are in the world, love is a language that everyone understands.

FAQs: Valentine’s Day in Australia

Collage of Valentine's Day FAQs in Australia | Luxury Valentine's Day
FAQs Valentine’s Da -in Australia | Luxury Valentine’s Day

Do they celebrate Valentine’s Day in Australia?

Yes, Australians celebrate Valentine’s Day on February 14th, much like many other countries around the world. It’s a day widely recognized for expressing love and affection between intimate companions, friends, and family members. Australians partake in a variety of activities, from romantic dinners and beach outings to exchanging gifts and cards.

Is Valentine’s Day a public holiday in Australia?

No, Valentine’s Day is not a public holiday in Australia. It is observed as a cultural and commercial celebration. Businesses, schools, and government offices operate as usual on this day. However, it’s common for restaurants, parks, cinemas, and other public places to be busier than usual, as many people go out to celebrate.

How much will Australians spend on Valentine’s Day?

According to a report by the Australian Retailers Association [4] and Roy Morgan, Australians are expected to spend around $485 million on Valentine’s Day, marking a 16.9% increase from 2022. On average, individuals are anticipated to spend about $118 on gifts, which represents a 6.3% increase year-on-year. Popular gifts include flowers, chocolates/food, and dining out/getaways, with flowers being the most in-demand item. This spending surge reflects Australians’ enthusiasm for celebrating Valentine’s Day, particularly post-pandemic

Is Valentine’s Day a big deal in Australia?

Valentine’s Day is quite popular in Australia, but how big of a deal it is can vary from person to person. For some, it’s a significant day to express love and affection, while for others, it might be a more low-key event. Overall, it’s a widely recognized day, with many businesses and media outlets promoting Valentine’s Day special offers, events, and activities.

When did Valentine’s Day become a thing in Australia?

Valentine’s Day started becoming popular in Australia in the mid-20th century, influenced largely by American and European customs. As Australia’s culture is a blend of various influences, Valentine’s Day was quickly embraced as a day of love and affection. Over the years, it has evolved to include a mix of traditional and modern, as well as uniquely Australian, ways of celebrating.


[1] Telopea Speciosissima “waratah”, from the Royal Horticultral Society website

[2] Banksias – genus Banksia from the Australian National Herbarium website

[3] Australian Tourism

[4] “Valentine’s Day set to bring $485m spending boom as lovers celebrate their freedom” from Australian Retailers Association website

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