13 February is Kiss Day, not Hug Day. Hug Day comes earlier on February 12, so you hug first, then kiss the next day. It’s a logical build-up, really, each day of Valentine Week gets progressively more intimate as you head towards Valentine’s Day on the 14th.

Kiss Day is when couples seal their affection with a kiss, whether it’s a peck on the cheek or something more passionate. It’s meant to be romantic, playful, and a proper warm-up for the main event.

The sequence goes:

Simple as that. So 13 Feb is definitely kiss territory.

Check out Kiss Day, February 13, read about Hug Day, February 12. For more questions about Valentine’s Day, visit here.